Global Fashion Exchange (GFX), boohoo, Fashion Revolution, Peace Boat US, IRK Magazine, Wearable Collections, and BK Style Foundation come together to support boohoo’s newest Ambassador, Kourtney Kardashian Barker’s educational journey by holding a swap event on September 14th, during New York Fashion Week to teach consumers how to extend the life of their clothing. Global Fashion Exchange, supported by boohoo Host SWAPTAILS During New York Fashion Week We launched our UPFRONT sustainability strategy in 2021 and we’re focusing our efforts in the areas that stand to deliver the biggest impact on creating more sustainable fashion – materials, design, waste, packaging and finding ways to keep our clothes in use for longer. This swap event is designed to inspire consumers on how to extend the life of their clothing in a fun and engaging way. Additionally, to follow this runway show, boohoo has partnered with Global Fashion Exchange to host an invite-only clothing swap event, SWAPTAILS with performances by NY downtown icons: Kevin Aviance and Nomi Ruiz. The invite-only runway show is available via see now, buy now on. The debut FW22 collection was showcased on a variety of models in all sizes during the runway show at New York Fashion Week this evening. This has all been captured on film and is being shared in a social series with Kourtney’s 198m followers to improve understanding and drive conversations. Kardashian Barker as the brand’s newest ambassador is delivering two capsule collections that have been created in tandem with a journey of investigation into the opportunities for creating a more sustainable fashion future. Global e-retailer boohoo debuts their collaboration and partnership with Kourtney Kardashian Barker, entertainment personality and the CEO & founder of Poosh.
Boohoo Group’s CEO, John Lyttle, and Co-Founder & Executive Director, Carol Kane with Kourtney Kardashian Barker and Travis Barker (Photo Credit: BFA)
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